Data protection

Table of contents

• Introduction and overview
• scope of application
• Legal basis
• Contact details of the person responsible
• Storage period
• Rights under the General Data Protection Regulation
• Security of data processing
• communication
• Cookies
• Webhosting Introduction
• Web Analytics Introduction
• Email Marketing Introduction
• Push Notifications Introduction
• Social Media Introduction
• Cookie Consent Management Platform Introduction
• Payment Provider Introduction
• Single Sign-On Logins Introduction
• Rating platforms Introduction
• Explanation of terms used
• Closing words

Introduction and overview

We have drawn up this privacy policy (version 26.05.2023-112509178) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection statements usually sound very technical and use legal jargon. This data protection statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you give statements that are as brief, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information in there that you did not know before.
If you still have any questions, please contact the responsible body named below or in the imprint, follow the links provided and look at further information on third-party websites. You can of course also find our contact details in the imprint.

scope of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media presence and email communication
• mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 paragraph 1 letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. Contract (Article 6 paragraph 1 letter b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 letter c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
• In Germany , the Federal Data Protection Act ( BDSG for short) applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:

KNECOM OG

Denis Comsa
Stelzhamerstrasse 32k
A-4400 Steyr
Austria

Email: service@zenoc.shop

Storage period

Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of each data processing operation, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

• According to Article 15 GDPR, you have the right to know whether we process data about you. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
  • for what purposes we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
• You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
• According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
  • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Security of data processing

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.

Art. 25 GDPR speaks of “data protection through technology design and through data protection-friendly default settings” and means that security is always considered and appropriate measures are taken for both software (e.g. forms) and hardware (e.g. access to the server room). In the following, we will go into more specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary 👥 Affected persons: All those who communicate with us by phone, email or online form 📓 Data processed: e.g. telephone number, name, email address, entered form data. You can find more details in the contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and the legal regulations ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and handle your question and the related business transaction. The data will be stored for as long as required by law.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.

e-mail

If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc.) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes related to the business case;
• Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
• Art. 6 (1) (f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.

Cookies

Cookies Summary 👥 Affected: Visitors to the website 🤝 Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie. 📓 Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depends on the cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (eg Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112509178-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to checkout. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision will also be stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for a variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You also have influence over the storage period. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires your consent (Article 6 Paragraph 1 Letter a of GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this guideline was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this guideline was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Paragraph 1 Letter f of GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this, certain cookies are often absolutely necessary.

If cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Webhosting Introduction

Webhosting Summary 👥 Affected: Visitors to the website 🤝 Purpose: professional hosting of the website and securing its operation 📓 Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used. 📅 Storage period: depends on the provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all web pages on a domain, ie everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com, for example.

When you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. They offer web hosting and ensure that website data is stored reliably and error-free. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and security of operations
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

• the complete Internet address (URL) of the website accessed
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
• the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• Date and Time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

1&1 IONOS Webhosting Privacy Policy

To host our website, we use the web hosting services of the company IONOS by 1&1. In Germany, 1&1 IONOS SE has its headquarters at Elgendorfer Str. 57 in 56410 Montabaur. In Austria, you will find 1&1 IONOS SE at Gumpendorfer Straße 142/PF 266 in 1060 Vienna.

What is 1&1 IONOS web hosting?

IONOS offers the following web hosting services: Domain, Website & Shop, Hosting & WordPress, Marketing, Email & Office, IONOS Cloud and Server. With over 22 million domains, almost 9 million customer contracts and 100,000 servers, IONOS is one of the largest German market leaders in the web hosting sector.
We already mentioned it in our introductory words on the subject of web hosting: hosting also means that data from you or your device is stored on the IONOS servers. First and foremost, your IP address, which is known to be personal data, is stored. In addition, technical data such as the URL of our website, the name of the Internet browser or which operating system you use is also stored.

Why do we use 1&1 IONOS web hosting?

IONOS was founded in Germany in 1988 and therefore has over 30 years of experience under its belt. But that doesn't mean that the company isn't constantly developing in terms of technology. In our view, it is precisely this combination of experience and innovative spirit that provides a good basis for our website. After all, we want our website to function smoothly 24 hours a day while ensuring a high level of security. Since IONOS does not limit monthly data traffic and provides plenty of storage space, our website remains powerful even with a lot of visitors. We are very satisfied with the speed of the website and the price-performance ratio currently meets our requirements.

You can find much more information about data protection at IONOS in the privacy policy at https://www.ionos.de/terms-gtc/datenschutzerklaerung/ . If you have any further questions about data protection, you can also contact the IONOS data protection team by email at datenschutz@ionos.de .

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details in the web analytics tool used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and makes them available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors on average are, where they come from, when our website is visited most often or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it as best as possible to your needs, interests and wishes.

What data is processed?

Which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools – if available – can be found in the following sections.

etracker Privacy Policy

etracker Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: including pseudonymised IP address, technical information on browser, operating system and device, length of stay, interactions on the website 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is etracker?

We use the analysis tracking tool etracker Analytics from the German company etracker GmbH, Erste Brunnenstraße 1, D-20459 Hamburg on our website. etracker Analytics is software that collects and evaluates data about your actions on our website. We receive analysis reports on how you use our website and can thus better adapt our offering to your needs. In this privacy policy, we go into more detail about the analysis tool and show you, above all, which data is stored when, how and where.

etracker Analytics is an analysis tool that can measure the performance of our website and online campaigns and analyze them accordingly. The software program collects data on how long you spend on our website, how many users visit our website and where you came to our website from. We also receive precise evaluations of visitor behavior on our website. For example, we can find out which buttons you like to click or which subpages you like and which you tend to avoid. All of this information is anonymous. This means that we cannot identify you as a person through this data, but only receive general user information and statistics.

Why do we use etracker on our website?

We use the software tool to improve the quality of our website and our offering. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and get exactly what you expect. To do this, we naturally have to adapt our offering to your wishes and requirements as best as possible.

The data also helps us to carry out our online marketing and advertising measures more cost-effectively and individually. Because of course we only want to show our offer to people who are interested in it.

What data is stored by etracker?

For tracking to work, JavaScript code must be integrated into the website. etracker works on pixel technology.

By default, etracker does not use cookies or technologies for tracking on a website, as this has been implemented in the so-called cookie-less mode through privacy-by-design. In this case, only absolutely necessary cookies are set. However, if you have actively consented to the use of cookies, etracker also uses cookies.

The following data is stored and processed when the page is accessed:

• Your pseudonymized IP address
• Technical information about your browser, operating system and device
• Location information up to city level
• the called URL with corresponding page title and optional information about the page content
• Referrer website: this is the website from which you came to our website
• the next page: this is the website where you click next
• how long you stay on our website (duration)
• Interactions on the website. These can be, for example, clicks on the website, search terms entered, downloaded files, videos or ordered items.

This is where website data from the web server is used, as well as information that the web browser transmits to the web server to access websites. This information is transmitted each time a page is accessed.

Unlike other technologies, etracker does not read any information from the memory of your device, nor does it store any data on your device. The data is not used by etracker for any other purposes or passed on to third parties.

The cookies used do not contain any information that can identify you as a person. Data such as IP address, device and domain data are encrypted or shortened when stored. This means that neither we nor etracker can identify individual people.

If you have agreed to the use of cookies, the following cookies may be set:

Name: GS3_v
Value: 146480958112509178-9
Purpose: This cookie is set by the etracker Optimizer web service.
Expiry date: after one year

Name: _et_coid
Value: e9cc2b3efbf7807c6157e8b151baa2f3112509178-1
Purpose: This cookie is used for cookie recognition and is only set when the cookie is activated.
Expiry date: after 3 years

Name: pll_language
Value: de
Purpose: This cookie is used to store the default language.
Expiry date: after one year

Note: Please note that the list provided here only represents a selection of cookies used and cannot claim to be complete. Which cookies are set in a specific case depends on the evaluation mechanisms used. You can view all cookies in a list using the following link: https://www.etracker.com/docs/integration-setup/einstellungen-accounts/etracker-cookies/verwendete-cookies-zaehlung/

How long and where is the data stored?

The data center (the servers) is in Hamburg and the entire system administration also takes place in Hamburg. This means that all data is stored exclusively on German servers. etracker stores the data until the contract with us as a customer expires. After a short time after the contract ends, all data is permanently deleted.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of etracker requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of etracker, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests) . However, we only use etracker if you have given your consent.

We hope we have been able to provide you with the most important information about etracker's data processing. If you would like to find out more about the tracking service, we recommend that you read the company's privacy policy at https://www.etracker.com/datenschutz/ .

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Pinterest’s standard contractual clauses at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

You can find out more about the data processed through the use of Pinterest Web Analytics in the full Privacy Policy athttps://policy.pinterest.com/de/privacy-policy .

TikTok Pixel Privacy Policy

We use TikTok Pixel on our website, a conversion tracking tool for advertisers. The service provider is the Chinese company TikTok. The company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European region.

TikTok processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Email Marketing Introduction

Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: Direct advertising by email, notification of system-relevant events 📓 Data processed: Data entered during registration, but at least the email address. You can find more details in the email marketing tool used. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of ​​online marketing. News or general information about a company, products or services is sent by email to a specific group of people who are interested in them.

If you want to participate in our email marketing (usually via newsletter), you normally just have to register with your email address. To do this, you fill out an online form and send it off. However, we may also ask you for your title and name so that we can write to you personally.

Basically, registering for newsletters works using the so-called "double opt-in process". After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has registered with someone else's email address. We or a notification tool we use logs every single registration. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use email marketing - often just called a "newsletter" - as an essential part of our online marketing. If you agree to this or it is legally permitted, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean emails that are sent regularly. Of course, we do not want to bother you in any way with our newsletter. That is why we really always try to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out about any news or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional shipping tool for our email marketing, we do this so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number may also be saved. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about how data is saved when you visit a website in the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you remove your email address from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to save your email address in a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link at the end of every email to cancel your newsletter subscription. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a of GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

Push Notifications Introduction

Push Notifications Summary 👥 Affected: Push notification subscribers 🤝 Purpose: Notification of system-relevant and interesting events 📓 Data processed: Data entered during registration, usually also location data. You can find more details in the push notification tool used. 📅 Storage period: Data is usually stored for as long as it is necessary to provide the services. ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract)

What are push notifications?

We also use so-called push notification services on our website, which we can use to keep our users up to date. This means that if you have agreed to the use of such push messages, we can send you short news using a software tool. Push messages are a form of text message that appears directly on your smartphone or other devices such as tablets or PCs if you have registered for them. You will also receive these messages if you are not on our website or are not actively using our services. Data about your location and usage behavior can also be collected and stored.

Why do we use push notifications?

On the one hand, we use push notifications to be able to fully provide the services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can use these messages to give you a better understanding of our service or our products. Especially when there is news in our company, we can inform you immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offering.

What data is processed?

In order to receive push notifications, you must also confirm that you want to receive these messages. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. The data of your location or the location of the device you are using is usually also stored.

To ensure that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see whether and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected by all of our users so that we can make optimizations. You can find out exactly which data is stored in the data protection declarations of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Legal basis

It may also be the case that push notifications are necessary so that certain obligations set out in a contract can be fulfilled. For example, so that we can inform you of technical or organizational news. In this case, the legal basis is Art. 6 (1) (b) GDPR.

If this is not the case, the push messages will only be sent based on your consent. Our push messages can in particular contain advertising content. The push messages can also be sent depending on your location, which is displayed on your device. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR. You can of course revoke your consent at any time or change various settings in the settings.

Social Media Introduction

Social Media Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address. You can find more details in the social media tool you use. 📅 Storage period: depends on the social media platforms used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to prospective customers. The social media elements integrated into our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform in question.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to claim or enforce your rights with regard to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company's privacy policy carefully. If you have any questions about data storage and processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Information about specific social media platforms – if available – can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Data processed: Data such as customer data, data on user behavior, information about your device and your IP address. You can find more details in the privacy policy below. 📅 Storage period: until the data is no longer useful for Facebook’s purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc. or, in Europe, by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the different Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include:

• Facebook Pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
• AccountKit
• APIs (application programming interfaces)
• SDKs (collection of programming tools)
• Platform integrations
• Plug-ins
• Code
• Specifications
• Documentation
• Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. In order to show users suitable advertising, however, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the right advertisements about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analysis services. Facebook can create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process known as "hashing" takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (that was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's privacy policy or cookie guidelines.

Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines at https://www.facebook.com/about/privacy/update .

Instagram Privacy Policy

Instagram Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Data processed: Data such as data on user behavior, information about your device and your IP address. You can find more details in the privacy policy below. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we get our information from the Instagram guidelines on the one hand, but also from the Meta privacy guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to present our content in a varied way. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our advertisements are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes names, addresses, telephone numbers and IP addresses. These customer data will only be transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data set is converted into a character string. This allows the contact details to be encrypted. The "event data" mentioned above is also transmitted. Facebook - and consequently Instagram - understands "event data" to mean data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we show you the cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram uses this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_112509178124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112509178”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners, and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige Facebook to comply with the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de .

We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.

Pinterest Privacy Policy

Pinterest Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Data processed: Data such as data on user behavior, information about your device, your IP address and search terms. You can find more details in the privacy policy below. 📅 Storage period: until Pinterest no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, provided by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. In Europe, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphic representations and photography. The name is made up of the two words "pin" and "interest". Users can use Pinterest to exchange information about different hobbies and interests and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to showcase our content outside of our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The above-mentioned log data, preset language settings and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected through our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “user name” can be stored in it.
Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you came to Pinterest via our website. The URL of our website is therefore stored.
Expiry date: after end of session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.
Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065112509178-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165112509178-1
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information about this cookie.
Expiry date: after one day

How long and where is the data stored?

Pinterest generally stores the data collected until it is no longer needed for the company's purposes. As soon as data retention is no longer necessary, for example to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find more information about Pinterest’s standard contractual clauses at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to provide you with the most important information about data processing by Pinterest. You can find out more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy .

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for Europe.

TikTok processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Data processed: Data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details in the tool used. 📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website that makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with cookie consent required by data protection law, and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. You, as a website visitor, then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of ​​data protection. We are also legally obliged to do so. We want to inform you as best as possible about all the tools and all the cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all the cookies and can provide you with information about them in accordance with the GDPR. You can then accept or reject cookies using the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your declaration of consent is saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is usually saved for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually receive precise information about the duration of data processing.

Right to object

You also have the right and the option to withdraw your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about special cookie management tools – if available – can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies with your consent (Article 6 Paragraph 1 Letter a of GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 Paragraph 1 Letter f of GDPR).

Payment Provider Introduction

Payment Provider Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Enabling and optimizing the payment process on our website 📓 Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details in the payment provider tool you use. 📅 Storage period: depends on the payment provider used ⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to make payments safely and smoothly. Personal data may also be sent to the respective payment provider, stored there and processed there. Payment providers are online payment systems that allow you to place an order via online banking. The payment is processed by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

We naturally want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Which data is processed depends, of course, on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are generally stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, which content you are interested in or which subpages you click on, can also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the payment providers' servers. We as website operators do not receive this data. We are only informed whether the payment was successful or not. Payment providers may forward data to the relevant department for identity and credit checks. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always read the general terms and conditions and the data protection declaration of the payment provider. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, bank statements, etc.) for 10 years (Section 147 AO) and other relevant business documents for 6 years (Section 247 HGB) after they arise.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the payment provider used at any time. You can find contact details either in our specific data protection declaration or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) In addition to traditional banking/credit institutions, we also offer other payment service providers. The privacy policies of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always address any questions you may have about data protection-related issues to the responsible persons.

Information about the specific payment providers – if available – can be found in the following sections.

American Express Privacy Policy

We use American Express, a global financial services provider, on our website. The service provider is the American company American Express Company. The company responsible for Europe is American Express Europe SA (Avenida Partenón 12-14, 28042, Madrid, Spain).

American Express processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

American Express uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, American Express undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about American Express’s standard contractual clauses in the “European Implementing Principles” ( https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/ ).

You can find out more about the data processed through the use of American Express in the Privacy Policy at https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ .

eps-Transfer Privacy Policy

We use eps-Überweisung, a service for online payment methods, on our website. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data that is processed through the use of eps-Überweisung in the privacy policy at https://eservice.psa.at/de/datenschutzerklaerung.html .

giropay privacy policy

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany.

You can find out more about the data processed through the use of giropay in the privacy policy at https://www.giropay.de/agb/index.html .

Google Pay Privacy Policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/adscontrollerterms/ .

You can find out more about the data processed through the use of Google Pay in the Privacy Policy at https://policies.google.com/privacy .

Klarna Checkout Privacy Policy

Klarna Checkout Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing the payment process on our website 📓 Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details about this further down in this privacy policy. 📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose. ⚖️ Legal basis: Art. 6 Para. 1 lit. c GDPR (legal obligation), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, personal data will be sent to Klarna, stored and processed. In this privacy policy we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer as soon as the email address and postcode are entered.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you choose the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) may be stored and processed by Klarna for credit and identity checks:

• Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
• Payment information such as credit card details or your account number
• Product information such as tracking number, type of item and price of the product

There is also data that can be collected optionally, provided you consciously decide to do so. These include political, religious or ideological beliefs or various health data.

In addition to the data mentioned above, Klarna may also collect data on the goods or services you buy or order, either itself or through third parties (such as us or public databases). This may include, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, your income or credit approvals. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. There, sofort.com sets the following cookie:

Name : SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7112509178-4
Purpose: This cookie stores your session ID.
Expiry date: after ending the browser session

How long and where is the data stored?

Klarna endeavours to only store your data within the EU or the European Economic Area (EEA). However, it may also happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that data protection is in line with the GDPR and that the third country has an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do this, you simply need to contact the company or the company's data protection team by email at datenschutz@klarna.de . You can also contact Klarna directly via the Klarna website "My data protection request" .

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) In addition to traditional banking/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope we have given you a good overview of data processing by Klarna. If you would like to learn more about how your data is handled, we recommend reading Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of PayPal, please see the privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full .

Shop Pay Privacy Policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company responsible for the European region is Shopify International Limited (Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland).

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is mainly carried out by Shop Pay. This may mean that data is not processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Shop Pay services for which you have a user account.

You can find out more about the data processed through the use of Shop Pay in the Privacy Policy at https://www.shopify.de/legal/datenschutz .

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company responsible for Europe is Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain).

Visa processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Visa’s standard contractual clauses at https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html .

You can find out more about the data processed through the use of Visa in the Privacy Policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html .

Single Sign-On Logins Introduction

Single Sign-On Logins Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Simplify the authentication process 📓 Data processed: Depends heavily on the respective provider, usually email address and user name can be stored. You can find more details in the tool you are using. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Article 6 Para. 1 lit. b GDPR (performance of contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are single sign-ons?

On our website, you have the option of registering for our online service quickly and easily using a user account from another provider (e.g. via Facebook). This authentication process is also known as "single sign-on registration". This registration process naturally only works if you are registered with the other provider or have a user account and enter the relevant access data in the online form. In many cases, you are already registered, the access data is automatically entered into the form and you only have to confirm the single sign-on registration using a button. During this registration, your personal data may also be processed and stored. In this data protection text, we generally address data processing through single sign-on registrations. You can find more information in the data protection declarations of the respective providers.

Why do we use single sign-on logins?

We want to make your life on our website as easy and pleasant as possible. That's why we also offer single sign-on logins. This saves you valuable time because you only need to authenticate once. Since you only have to remember one password and it is only transmitted once, security is also increased. In many cases, you have already automatically saved your password using cookies and the login process on our website therefore only takes a few seconds.

What data is stored through single sign-on logins?

Although you log in to our website using this special registration process, the actual authentication takes place with the corresponding single sign-on provider. As the website operator, we receive a user ID during the authentication process. This records that you are logged in to the relevant provider using this ID. This ID cannot be used for any other purposes. Other data may also be sent to us, but this depends on the single sign-on providers used. It also depends on which data you voluntarily provide during the authentication process and which data you generally release to the provider in your settings. Most of the time, this is data such as your email address and user name. We do not know your password, which is required for registration, and we do not store it. It is also important for you to know that data stored by us can be automatically compared with the data of the respective user account through the registration process.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Right to object

You also have the right and the option to revoke your consent to the use of single sign-on registrations at any time. This usually works via the provider's opt-out functions. If available, you will also find links to the corresponding opt-out functions in our data protection texts for the individual tools.

Legal basis

If it has been agreed with you and this is done within the scope of the contract fulfilment (Article 6 paragraph 1 lit. b GDPR) and the consent (Article 6 paragraph 1 lit. a GDPR), we can use the single sign-on procedure on its legal basis.

In addition to consent, we have a legitimate interest in offering you a quick and easy registration process. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use single sign-on registration if you have given your consent.

If you no longer want this link to the provider with the single sign-on registration, please delete it in your user account with the respective provider. If you also want to delete data from us, you will need to cancel your registration.

Rating platforms Introduction

Rating platforms summary 👥 Affected parties: visitors to the website or a rating platform 🤝 Purpose: Feedback on our products and/or services 📓 Data processed: IP address, email address, name, among others. You can find more details below or on the respective rating platforms used. 📅 Storage period: depends on the respective platform ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can get feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and the general terms and conditions of the respective rating service apply. Very often you also have to register to submit a rating. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the relevant provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product from us or used a service, you will be asked to submit a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some review systems also offer an interface to various social media channels to make the feedback accessible to more people.

Why do we use review platforms?

Rating platforms collect feedback and ratings about our offers. Your ratings enable us to quickly receive appropriate feedback and improve our products and/or services much more efficiently. The ratings therefore help us to optimize our offers on the one hand and give you and all our future customers a good overview of the quality of our products and services on the other.

What data is processed?

With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The data transmitted is only used to identify the user. Which data is stored and processed depends, of course, on the providers used. In most cases, personal data such as IP address, email address or your name are also made available to the rating platforms. After you have submitted your rating, order information such as the order number of an item purchased is also forwarded to the relevant platform. If your email address is transmitted, this is done so that the rating platform can send you an email after you have purchased a product. So that we can also integrate your rating into our website, we also give the providers the information that you have accessed our site. The rating platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant data protection declaration of the provider, if we have further information about it. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the providers' servers and, for most providers, deleted after the end of the order.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

If you have consented to the use of a rating platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by a rating portal.

We also have a legitimate interest in using a rating platform to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use a rating platform if you have given your consent.

We hope we have been able to provide you with the most important general information about data processing by rating platforms. You can find more information below in the data protection texts or in the linked data protection declarations of the company.

Explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Processors can therefore be, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data may be processed from you. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘personal data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

• Surname
• address
• E-mail address
• Postal address
• Telephone number
• birth date
• Identification numbers such as social security number, tax identification number, identity card number or registration number
• Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data . IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis in accordance with the GDPR. There are also so-called "special categories" of personal data that are also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data obtained from blood or saliva samples
• biometric data (this is information about mental, physical or behavioural characteristics that can identify a person).
  Health data
• Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves gathering various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs collect data about your behavior and interests on a website, for example. This results in a special user profile that can be used to target advertising to a specific target group.

Responsible

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. For this, a “processing agreement (AVV)” must be signed.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.

Closing words

Congratulations! If you are reading these lines, you have really "fought" your way through our entire privacy policy or at least scrolled down to here. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We do not only want to tell you which data is processed, but also explain the reasons for using various software programs. Data protection declarations usually sound very technical and legal. However, since most of you are not web developers or lawyers, we wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the data protection declaration.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant time and hope to welcome you back to our website soon.

All texts are copyrighted.